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 The Need For Change In The Entertainment Agency And The Solution Through The TVXQ Dispute

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PostSubject: The Need For Change In The Entertainment Agency And The Solution Through The TVXQ Dispute   Sat Oct 31, 2009 1:53 am

First of all, the Courts have sided with the three TVXQ members. In reference to the exclusive contract suspension request submitted by Xiah Junsu, YoungWoong Jaejoong and Micky Yoochun, the Courts laid down the decision that ‘SM Entertainment is not allowed to interfere or question any individual activities of the three members or create contracts regarding group activities without the consent of the three members.’

This dispute between the group that is the Hallyu Wave’s key player and king of the Asian market and the group’s agency, the nation’s top entertainment agency, is said to bring large waves of change not only to the entertainment industry, but to the entire nation as well. Many have said that the Courts’ ruling has kick started the battle against unlawful contracts while others have said that the decision has completely ignored the trainee-raising method of most entertainment agencies.

The TVXQ case can be seen as a result of SM’s ‘Failure At Management.’ However, that is only the evaluation based on the results. The reason the TVXQ dispute has come so far and deep is because there was a charge forward with a lack of ‘communication and respect’ on both sides.

One of the reasons that this dispute cant not be the center of attention in the entertainment industry is because the Courts have sided with the members of TVXQ and completely overturned the traditional method of agencies’ formation of their contracts. We cannot blatantly say that all 13 year contracts are slave contract. As long as ‘communication and respect’ is prevalent and a fair income division is put in place, it will be a happy contract. They would be willing to sign onto a contract longer than 13 years at will. They would not think of moving to a different entertainment agency.

If TVXQ’s birth is inspected, the process is a system with no room for ‘communication and respect.’ TVXQ is a team that was created by picking the best out of hundreds of trainees and forming a group. Even the members themselves would not have known what lay ahead of them in the future of their music careers. They were able to snag the title of ‘Top of the Korean Music Industry’ under the system of a large entertainment agency, and their entrance into the overseas market was probably calculated meticulously. The entire process would amount to a total of 10 years.

As this much time has passed, the members are bound to have looked back on themselves. They are also bound to have increased their musical control and bettered their abilities to select their paths. There were times when they had to stand on a stage regardless of the fact that they did not want to, and they would have had to handle the agency’s actions to stop any activities that may ‘endanger the group’ with a feeling of oppression. This is where ‘communication and respect’ is needed. As the two sides are the bests of the best, there probably was the need to approach the situation calmly and after much thought. If things have come so far, there were bound to have been instances unknown to the public that pushed it so far. To become irreparable.

In truth, the members are preparing to ’sue for the nullification of the contract and compensation for damages incurred from the income division’ while SM is submitting an appeal. SM has also stated that they will be revealing information that has not been told before and releasing an official statement.

When seeing all the big and small disputes that have erupted in the Korean music industry, they all originate from income division problems (unlawful contracts), failure to communicate (respect for human rights), natural limits (musical limits, lack of responsibility as a celebrity), and a interference of the family (interference from a third party).

But the income division problems have been the biggest disputes in this industry. Income division is important to gain trust and investments. If income division is not transparent, that is what a slave contract is. The lack of transparency in income division is what started the lack of human rights for celebrities in the music industry in the mid 90s.

-omitted-

The music industry must use this dispute as a stepping stone towards a change in ‘communication and respect’. What can gain more trust than a contract is ‘communication and respect’ and ‘a transparent income division’. There is no other ‘road to a solution’.




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