Yes, you read the title correctly.
For years now, Cassiopeia has not been on good relations with SM. There has been constant bickering to and fro from the beginning. In fact Cass were pretty much fanclub babies when they had to butt heads majorly with SME.
Let's take a walk down memory lane at the beginnings of the hectic relationship of now, the Worlds Largest Fanclub and Koreas leading Entertainment company (SM pales in comparison already don’t they?). When TVXQ were still fresh and young SM gave them their first challenge. SM was going to either take away a member or add one.
That is where the 5+1=0/5-1=0 movement came about. Cass was infuriated, they did not want their beloved boys to be altered, the very reason they entered that fandom was to support them as a whole. So how and why could SM dare to add or subtract a member? Push came to shove and Cass ended up boycotting all SM products, including of course, DBSKs.
You can imagine SM was not very happy but had to comply, 3 years ago SM wasn’t what it is today. They could not afford to lose DBSK or their fans since they had so much potential. And potential they had indeed. DBSK are now one of, if not the biggest boy band in Asia. In the record books as DBSK, and as Cassiopeia, you can't really deny that these two are dedicated to one another.
But why a boycott, why now? And what has this got to do with SNSD?
A lot of what pushed them to the edge has happened since their debut, and because of their disapproval of SNSD. For years as some of you know, and some of you don't, SM has been disregarding their fans. Not just Cassiopeia, but pretty much every FanClub under SME. Shall we take a run through?