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 SM Gone too far?

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Posts : 73
Reputation : 0
Join date : 2009-08-10
Age : 26
Location : California

PostSubject: SM Gone too far?   Sun Jan 10, 2010 12:09 am

T/N: this is a long article, don't try to read it all in one sitting xD but everything is important (: aja aja hwaiting!

Yes, you read the title correctly.

For years now, Cassiopeia has not been on good relations with SM. There
has been constant bickering to and fro from the beginning. In fact Cass
were pretty much fanclub babies when they had to butt heads majorly
with SME.

Let's take a walk down memory lane at the beginnings
of the hectic relationship of now, the Worlds Largest Fanclub and
Koreas leading Entertainment company (SM pales in comparison already don’t they?).
When TVXQ were still fresh and young SM gave them their first
challenge. SM was going to either take away a member or add one.

That is where the 5+1=0/5-1=0 movement came about. Cass was infuriated, they
did not want their beloved boys to be altered, the very reason they
entered that fandom was to support them as a whole. So how and why
could SM dare to add or subtract a member? Push came to shove and Cass
ended up boycotting all SM products, including of course, DBSKs.

You can imagine SM was not very happy but had to comply, 3 years ago SM
wasn’t what it is today. They could not afford to lose DBSK or their
fans since they had so much potential. And potential they had indeed.
DBSK are now one of, if not the biggest boy band in Asia. In the record
books as DBSK, and as Cassiopeia, you can't really deny that these two
are dedicated to one another.

But why a boycott, why now? And what has this got to do with SNSD?

A lot of what pushed them to the edge has happened since their debut, and
because of their disapproval of SNSD. For years as some of you know,
and some of you don't, SM has been disregarding their fans. Not just
Cassiopeia, but pretty much every FanClub under SME. Shall we take a
run through?

  • Jumping BoA:Well,
    simply put, when is the last time they saw her? Her last official
    release in Korea was back in, 2005 was it? "Girls on Top". Her Korean
    fans have barely seen her and she has been unbelievably active in Japan
    that some in Japan consider her a native. And when did Jumping BoA
    finally get to see their star? When SM was lacking in sales in
    SMTownLive in Seoul and needed the 'moneymaker' BoA to rescue them, by
    pulling in some Jumping BoAs. Now how insulting is that? For your
    entire fanclub to be ignored until the company needs some star power?
    Let's not forget her sudden trip to the US now, wasn't she supposed to
    come back to Korea?
  • TRAXians: Do
    you know who they are? My point exactly. Another example of poor
    marketing and sending off again to Japan. They haven’t been active for
    an extremely long while, although their main vocals Jay (Typhoon) has
    had an operation on his vocal chords, I’m pretty sure he has recovered
    by now.
  • Shapley: Need I
    mention the lack of promotions for CSJH The Grace? These poor 4
    talented girls have also been shipped off to Japan to start all over
    again, after finally getting some recognition in Korea. Not forgetting
    the well known "stealing of color" issue earlier this year, where SNSD
    fans were favored over Shapley, although Shapley are the senior fanclub.
  • E.L.F:
    Where do I start? Honestly I have no idea where to begin with ELF. ELF
    have suffered in their short life span as well, when Cass succeeded in
    keeping their boys together, SM has walked all over ELF and they are
    still suffering due to the "sub group/extra member" issues.
  • Chocolates:
    Zhang LiYin does not get any backing deserving of her talents. The poor
    girl has been in China, her native country, and doesn’t get much
    support from SM in terms of promotions. Her fans are suffering
    continuously and one of the biggest insults was when in SMTownLive08
    ShangHai, ZLY only sang two solo songs while other hoobaes (juniors)
    had more songs to sing.
  • Ayumi Lee:
    Her fans still to this day wonder what is happening with her
    promotions. She had joined SME with the hopes of getting better
    backing, but now has been shipped to Japan as well, as an actress. She
    is continuously ignored and left in the background. And where was she

And that's me being extremely vague. The
artists and the fans suffer, and of course the fans are the only ones
with the voices, considering that they are not bound by contract. And
with the past SM has had with contracts and artists leaving the
company, you know that their contracts will be iron clad and very very

Now on to Cassiopeia and their reasoning for such a
bold act. As I have previously mentioned, Cass have been constantly
mistreated and disregarded by SM ever since they were established as an
official FanClub. Cass and SM have never really seen eye to eye, but
they have not reached their limits like this since the member fiasco.

You have to bear in mind the happenings of this year of the FanClub, and they go like this:

  • TVXQ and Japan:
    TVXQ announced after their "O Jung.Ban.Hap" album promotions that they
    were leaving to Japan to stay for almost 2 years (1 year and 7 months).
    What happened in Japan? A lot of things in terms of the boys. Openly
    the TVXQ boys have expressed certain episodes of their lives in Japan
    while they were away, and a lot of saddening news was disclosed. Cass
    as any fanclub would, care immensely about their boys, so the DBSK boys
    clearly declaring that they had gone through depression in Japan, and
    had gotten so ill sometimes that they would "cough up blood" would
    upset them. SM has a shady past in regards to their treatment of idols
    and Cass know that, so if these instances were declared publicly, just
    what could be hidden? Only some times have the members been seen to
    collapse and sent to Hospitals secretly, and only when fans witness
    these moments do they know about it (as opposed to other artists having such news spread in the media).
    Also the emergence of "Big East" as a separate fanclub, why would they
    have a seperate fanclub when "Cassiopeia" is "worldwide"?
  • SNSD: Oh dear, where do I begin? Cassiopeia initially had no qualms with this group. It only began after time.

    • Girl's Generation:
      Think for a moment and be reminded of what exactly the largest
      percentage of SMs customer base is. Girls right, pretty much "sonyeos",
      who are young unmarried women. Cassiopeia contains many male members,
      yet the majority of this fanclub (as any boy band FC would be like),
      contains mostly girls or "sonyeos". SM as you know doesn’t quite like
      Cassiopeia ever since they boycotted them the first time round.
      Nevertheless, having SNSD emerge and cause such a negative ruckus in
      terms of their disrespect and lack of humility, has angered Cass (and
      nearly everyone else), because it was their money that got them there
      in the first place. Think about it, over the years SM has taken a lot
      from the Cass piggybank and invested in other artists, when the artists
      are deserving there is no need to say anything, but with SNSD they just
      pushed them too far. Especially since they were meant to "represent"
      them as their generation, quite insulting when they haven’t done
      anything that paints them in a positive light.
    • SNSD fans and their lack of better judgment and cyber-abuse:
      Ever since the girls debuted and they had a "loyal" fan base, their
      fans have been entering other FCs territory and bashing. It's not
      surprising to see some renegade fans attacking other FCs, but the
      consistency and common nature of these negative and malicious messages
      and "flooding" has just reached ridiculous levels. Thus, making fans of
      other FCs uncomfortable and suffocating them within their own fandom.
      It's not just the bashing but the sheer level and immorality of the
      things they say is just, wrong. I really would not rather quote one
      incident that involves a reference to U-know Yunhos anti-fan attack.
    • The SNSD girls:
      Their constant disrespect to other artists, including of course DBSK
      has just gone too far. Being "friends" is not something you can
      actually clarify unless of course you are them, and since SM makes sure
      to make out that SMTown is a "family" it's not exactly legit if they
      seem friendly anyhow. They have constantly shown disrespect in the
      level of "language" they use with DBSK and other seniors in the
      business. Not using the right honorific is very important in Korean
      culture and they know it, but don’t seem to care.
    • Tiffany:
      It's nice of her to make sure she insults everyone, isn’t it? She
      claimed that Cassiopeia looked like "insects" as they wave their red
      balloons. Sounds like a bitter comment to me, after all an Ocean cannot
      be compared to a puddle, can it?
    • Claims of SNSD fans: saying that DBSK were "sexually harassing" the SNSD girls, although initially no one really cared about the Haptic CF.

  • The Boycotting of SNSD - Dream Concert:
    Of course after all, the boycotting took place as a "silencing and
    demonstration against SNSD and their existence. No one seemed to really
    appreciate how amazing a feat it truly was. Three of the largest
    Fanclubs in Korea, joining together to go against the existence of such
    an insulting group of the Korean Nation, and the young girls they are
    meant to represent. Funnily enough even the mere fact that these
    FanClubs involved in the boycott can be regarded "rivals" was ignored,
    and SNSD were left as the "poor poor victims".
  • SM Entertainment:
    It's bad enough being ignored and disregarded with your idol sent to
    another country, but when you stand up for something you believe in and
    the company that represents your Idol makes you out to simply be "crazy
    obsessed and jealous fan girls", just takes the cake. SM deserves an
    article unto themselves to speak of their ill-doings of their fanclubs,
    the very people that make them who they are. SM plenty of times has
    made Cassiopeias' efforts against SNSD look like the acts of crazy,
    jealous fan girls. Firstly after Dream Concert, they made a documentary
    on Mnet making out as if DC was not planned and that the ones that were
    involved were of the crazy obsessed fan variety, jealous of SNSD and
    their contact with their idols. Secondly the boycott of SMTownLive in Seoul was covered up, although pictures clearly indicated the lack of fans. And more insultingly they made the 'X'ing in ShangHai again the actions of "jealous Cassiopeia" of the Haptic CF,
    singling out Cassiopeia. Those accounts would also indicate that any
    other boycott was for that reason, and that reason only. What ever
    happened to not biting the hand that feeds you?
  • Mirotic: It's hard to ignore this song and it's possible meanings.
    Now, don’t be naive in thinking that people are being far too paranoid
    in thinking this has a lot to do with Cassiopeia, and not in the
    positive light. Now that you know the past problems (and there are
    more, believe me), how could it not be an attack at
    Cassiopeia? SM have proved time and time again how malicious and cruel
    they can be to the treatment of the fans, why not go this far? Also,
    it's seriously naive to think that SM being a business and an
    Entertainment Company of such a large stature, would not invest a lot
    of money and research in to the market and the songs that they will be
    releasing. A lot of the money goes in to making sure that the products
    they are selling go by their standards, they would make sure that what
    comes out will be checked time and time again. So its hard to say that
    they didn’t know or think that Cassiopeia would read between the lines,
    after all shouldn’t they know the customer they've had for nearly 5
    years? An extremely loyal customer at that.

after the documentary on Mnet and through out the years that SM has
supported ill treatment of not only their stars, but the people who
support them, it's influenced others to think negatively about them.
Cassiopeia and ELF especially. Personally, I know Cassiopeia and have
watched them grow and seen how mature they have become, they even
showed their maturity as a young fanclub, but this video after the
release of Mirotic speaks for itself:

T/N: sadly the video isn't posted online, but there's the following translation:

0:07: To those who dislike TVXQ and Cassiopeia
0:14: Do you hate us that much?
0:16: If you really hate us, can you teach us the reason why?
of Cass for being crazed/obsessed. That they should be cursed from the
day they were born. "Music Bank's Standard for Selection criticized by
TVXQ's fans. Change it to our liking!"*
0:44: News about lines for the new TVXQ album
0:46: They look pitiful. Are they trying to imitate SeoTaiji's fans?
0:53: Did we do something so wrong?
0:58: Then we'll show you something.
0:59: Seo TaiJi's fans.
1:05: We were merely standing in line, just like them, but we get bashed.
What did you say about other groups? SeoTaiji's still the best! Big
Bangs still the best! Its admirable how they were able to sell all
those albums
1:12: But do you know what they said about us?
They have 800,000 fanclub members but how come they only sold 100,000?
TVXQ's newest albums sales low - after two days, only 300,000 sold.
And that we forced Music Bank to change the ranking in the album sales
chart, we acknowledged that we shouldn't have done that.
1:23: But something similar has happened before.
1:25: Don't you remember what happened when Epik High released their album?
1:27: The album sales aren't accurate, add the number of album sales.
1:30: There were rumours like this, but we didn't say anything
1:37: But now, for us, it is a big issue.
1:40: And also, there was an incident like this
1:42: While TVXQ was in Japan
1:44: Music Industry in Depression
1:46: People were complaining that no one was buying albums
1:48: But now that we are buying albums
1:50: 'Look at that crazed obsessed fan wasting money'
1:52: Yes, you're correct
1:54: Whether we buy the album or not,
1:56: We will be cursed and bashed either way.
2:01: But you know,
2:03: You might be forgetting this
2:09: But we're people too.
2:13: We also bleed when we are pricked by a needle
2:16: We get hurt when we get stepped upon
2:20: Just like others,
2:25: We get hurt.
2:30: But, but..
2:35: Everyone, you also don't know this
2:38: We Cassiopeia,
2:40: Look strong on the outside
2:43: But when no one is looking, we cry silently while trying to stop the tears..
2:47: You guys didn't know that..
2:49: You didn't acknowledge that..
2:55: We would also like, for a little bit,
2:56: Just for a little bit,
2:58: For you to like us..
3:00: To appreciate us..
3:02: Warmly, thankfully..
3:05: Can't you give us a chance?
3:08: Is it not possible?
3:12: Lastly,
3:14: When we're hit, we get hurt
3:18: That we're also human
3:20: Just please remember that.
3:25: Thank you for watching.

This was from the DBSK Daum,
posted by a VIP. Yeah a Big Bang fan, and it's funny also how the
people who were posting messages of support were not only Cassiopeia
but ELF, Triple S, Wonderfuls, SHINee Worlders, VIPs (the most messages were from them) and Primadonnas (FT Island). For such a "crazy obsessed" fanclub, they sure have a lot of supporters don’t they?

If you're interested in what these fans had to say, here are some highlights by our great Staff translator thatsdumb.


As a Nuna fan, I've been hurt a lot.. I have to be careful about how
people see me, and it burdens and scares me. I can't proudly say out
loud that I love our boys. But I know it must be harder for the younger
fans, they must hurt more.. But we have to be strong for our boys. They
are still there so we can't give up right?

[Cassiopeia] This are
not just news articles. When TVXQ releases their single, I spend money,
and my friends call me crazy/obsessed fan. But of course I also want to
see their pictures and their DVDs so I buy both versions of the album
(A and B), and I am called a crazy fan once again. When they come out
on varieties on special shows, I also spend money and then I'm
perceived as a crazy fan..

[Cassiopeia] There's a reason why we
like them. We just.. like them. We want to give them everything we can,
and so we try our best. You guys, when you have boyfriends or
girlfriends, don't you feel the same way? You want to protect them,
take care of them, buy things for them, feed them. As fans, we want to
do what we can as fans to our beloved artists - that’s just simply it.

★We are just showing a strong image for TVXQ but we are just people,
young people at that. Just because there are many members means that
each member is strong.

[Cassiopeia] We live always being cursed,
but we go one just to catch a glimpse of TVXQ - that’s just our simple
joy. Can't you like us? Why do we always have to be cursed? We're
people too. We do things for artists we love. We love and like TVXQ,
that’s why we're acting like this...

[Cassiopeia] Until when do
we have to be cursed? If you don't like us, just say so. Don't drag
TVXQ into this and curse them too. For TVXQ, we are being careful in
every action we take. For the Dream Concert, we spent the night waiting
just to see them take the Korean stage in such a long time. Can't you
like us even just a little bit? It’s hard being cursed all the time.


Be strong Cassies.. Because there are a lot of members in your FCs,
people perceive you a certain way. But now that TVXQ are back, Cassies
and TVXQ together can show your true characters.. Be strong.. And don't
mind those comments

[V.I.P] Cassies are the strongest,
but these weird articles come up, and anti's write all these horrible
things. It’s sad to see you guys hurt.. I don't know why anti's are
always picking on groups that are doing well..

[E.L.F.] Cassies be strong! And don't forget that we are always on your side ^^

Whatever we do, we are always labelled as crazed fans. It makes me so
sad.. And makes me so mad. I want to curse them all for you.. (I'm
sorry if you guys are hurt). Be strong!

[WonderFul] Cassiopeia
are nice people, and of course when you like one group, as fans, you
stick together for the artist. People who look down on the fanclubs are
do not understand at all.

[WonderFul] You are well-mannered Cassies, so just don’t mind them

[TripleS] I am touched. Everyone be strong! These anti's must also be fans of other artists, but how can say such harsh things..

Ah, I saw this a while ago at a blog. I understand your feelings. As a
fan, I understand where you’re coming from. I also heard from school
that I was such a crazed/obsessed fan.. But don't mind them. Be strong!

back to the boycott. How could I even say that they are being boycotted
when they are still selling so many albums? Easy, it's all about the

Think back, before the DBSK boys came back in to the
Korean Music Industry, what was everyone saying, or what was everyone

<blockquote>DBSK will dominate the Music Industry

<blockquote>DBSK will breathe life back in to the slump-ridden Music Industry

<blockquote>No one can compare to DBSK

<blockquote>No matter how good or bad DBSKs single is gonna be, Cass will make sure they're Number 1.

many times have you seen people post similar things? And also how many
WonderFuls out there were worried that DBSKs comeback would overshadow
the Wonder Girls? No offence intended, but Wonder Girls in terms of
fandom can not compete with DBSK. So how come in all of the charts, the
Wonder Girls and their single "Nobody" beats out DBSKs "Mirotic"?

Mnet Charts:
going to look in to the Mnet Charts in detail, and leave to you the
links of plenty of Korean charts to look at in your own time. (All statistics are according to time of print, they may change)

The Top 100 Singles:

The Top 100 Albums:

you can see, DBSK are not doing as well as they should be. In fact,
DBSK should be riding so high in the charts that no one can touch them.
But what happened in their first comeback appearance on Music Bank when
their single was released? Wonder Girls won first place in the Charts
while DBSK were fourth. And after 2 weeks of appearing on SBS Inkigayo,
DBSK lost out on the Mutizen to Lee HyoRi. To be honest, that should
have been the first indication to fans that DBSK were being boycotted.

For references sake, here are some more charts and the DBSK Mirotic Rankings on them. The rankings are solely at time of print.

SBS Hot 100 - No.3
Dosirak Hot 100 - No.2
Cyworld Daily 100 - No.25
Melon Chart Weekly Top 100 - No.5
Muz Chart - No.7
Bugs Chart - No.8
Jukeon Chart - No.8
Music On Chart - No. 6

As DBSK, you know DBSK,
they should be topping every one of these charts, as now Wonder Girls
are doing. 800,000+ registered Cassiopeia and that's not including the
non-fans that will purchase the music. Also not including the
non-registered DBSK fans. Some statistics though have been confusing
people, and I will take out a moment to explain them.

The 300,000+ Pre-orders

Pre-orders are just that, pre-orders.
As in they are either orders directly from consumers or resalers (i.e.
Internet music selling sites and Record Stores). So basically in
regards to consumers, they order these albums and put them on
"reserve", not until the day the album is released is the money
exchanged and the album is actually bought. Same with the stores, not
until the album leaves the premises or website as a paid-for product is
it recorded as a "sale". Pre-orders are impressive but it is a clear
indication that these albums were not all sold. Now, 100,000+ albums
being sold is a great thing for the Music Industry, but not something
expected from DBSK, who were meant to give the Music Industry the "kiss
of life". (Not forgetting that 100,000 is an eighth of Cass).

Hence this piece of information:

Something else that's confusing people is Music Banks K-Chart that listed DBSKs Fourth Album as Number 1.

Take a close look at that image. The date clearly states the 1st of
September to the 22nd, problem is, DBSKs album wasnt set for release
until the 24th, and even that was pushed back to the 26th. So how come
its 1st in the K-chart? Well let me tell you something about the
K-Chart, it’s a round up of the top providers for cell phones (music),
online music purchases and offline, and since the Pre-orders were so
many, Music Bank included them in the tally. That was what the
Cassiopeia video was referring to.

I hope everything is clear in regards to statistics. Now another indication to the Cass boycott
should have been more obvious than statistics and numbers. All you need
is to listen and perhaps keep a sharp eye on faces. Now I suggest for
the sake of making things clear, for you to watch all the videos that I
will provide.

Now for people to really see how big a deal it is,
you all need to watch the "Purple Line" comeback performances in
February on Music Bank and Inkigayo, listen to the chants.

Inkigayo - Purple Line - 24th Feb